Research guide
A practical guide to Shopify competitor research
Compare ecommerce storefronts consistently, from product discovery and pricing to the customer journey.
Choose comparable stores
Start with brands that serve a similar customer or sell a similar product. Include a few adjacent brands to discover ideas beyond direct competitors.
Follow the shopping journey
Review the homepage, collection pages, product details, cart, and support information. Note what helps customers make a decision and where important information appears.
Record observations, not assumptions
Capture the page and date alongside each finding. A visible theme or app does not prove a store’s revenue, conversion rate, or internal strategy.